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Nike boss blames staff working from home for sales slump after shoe firm loses ground to adidas [Video]

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THE boss of Nike has blamed staff working from home for failing to come up with exciting new designs that wow shoppers.

CEO John Donahoe says a sales slide was mostly down to the creative malaise.

Nike’s boss blamed staff working from home for failing to come up with exciting new designsCredit: AFP
John Donahoe says a sales slide was mostly down to the creative malaiseCredit: Handout

He said: “It turns out, it’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.

“What’s been missing is the kind of bold, disruptive innovation that Nike’s known for and when we look back, the reasons are fairly straightforward.”

His comments come as adidas has been stealing its market share while newer brands, such as On Running and Hoka, are already nibbling at Nike’s heels.

The boss of JD Sports, Regis Schultz, last month blamed Nike’s lack of product …

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