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4 Key Takeaways From Apple’s Earnings Call [Video]

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Small Business Lifestyle

After Apple (AAPL) reported fiscal second-quarter earnings that beat analysts’ estimates and announced a $110 billion share buyback program, company leaders joined the iPhone maker’s earnings call to discuss opportunities related to artificial intelligence (AI), Apple’s upcoming product announcement, growth in its Services segment, and addressed China sales concerns.

Unlike many of its big tech peers, Apple has been tight-lipped about its AI initiatives so far, but the company said that it is working on AI and sees it as a significant source of opportunity.

CEO Tim Cook said “we continue to feel very bullish about our opportunity in generative AI.” He added that the company believes it has “advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software and services integration, groundbreaking Apple silicon,” and an “unwavering focus on privacy.”

When asked how the iPhone maker is thinking about AI monetization, Cook said he doesn’t want to …

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