What is this video about?
‘Modelling’ is the focus of this third section of our GA4 Summit series. Modelling gives you a more accurate view of performance in GA4 as it allows you to get a more complete picture of your website traffic.
This is done by creating estimates that are based on historic data and machine learning algorithms. From creating this complete picture, modelling helps you identify trends and patterns you may not have seen.
Models can then help you make better decisions based on online and offline data and from here, businesses can allocate their resources more effectively.
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