Driving Retention for Shopify Brands with Stay.ai [Video]

Driving Retention for Shopify Brands with Stay.ai

Sadie1232024-04-29T13:29:53+00:00

At StubGroup, we pride ourselves on helping businesses excel in digital advertising, enabling them to dominate Google Ads and other platforms to boost online revenue. Recently, we had the pleasure of engaging in an enlightening conversation with Gina Pelli, the co-founder and CEO of Stay.ai, a company at the forefront of subscription-based business models.

Exploring Subscription Models in E-commerce

During our discussion, Gina shared her extensive experience in the retention space, highlighting the transformative potential of subscription models in enhancing customer lifetime value—a synergy that complements our goals at StubGroup. Subscription models not only help in retaining customers but also in maximizing the revenue from each user, allowing businesses like ours to be more aggressive in our marketing efforts.

Gina outlined several popular subscription models currently dominating the e-commerce landscape:

1. Subscribe and Save: This model is ideal for products that consumers need on a recurring basis, such as …