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Buffalo Wild Wings Created a Tie Made of Wet Wipes [Video]

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Small Business Lifestyle

For those looking for a Father’s Day gift that strays from the ordinary, Buffalo Wild Wings developed a new take on one mainstay fit for the work-from-home era.

Rather than gifting the father figure in your life something he can wear to an office he rarely visits anymore, the BWW Moist Tie-lette gives Dad a vehicle to wipe the wing sauce from his mustache, goatee or soul patch while adding a bit of bourgeois flare to the wing-eating experience. The Tie-lette—a tie made of wet wipes and embroidered with the BWW logo—comes packaged in an oversized moist towelette wrapping.

“Every dad has received a dreadful tie for Father’s Day, so we had some fun and created one that we know can be put to good use,” said Luke DeRouen, vp of experience and engagement at Buffalo Wild Wings.

DeRouen added that nearly all of the restaurant chain’s locations have reopened for dine-in in some capacity. “We’re excited to welcome dads back in this …

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