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Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips [Video]

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Marketing for Entrepreneurs

Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible story goes) a cook named Katie Speck Wicks accidentally dropped a peeled potato into the hot oil she was using to fry crullers. In any case, Lay’s chips sold themselves back in those days. The packaging wasn’t terribly important.

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