Why customer service is different in the information age [Video]

In this blog post, Nic Franklin, Account Manager at Huble Digital, explores how you can grow from having a  task-and-delivery based relationship with your customers, to a strategic and consulting relationship; simply by asking the question: “why?”.

Back in my days as a cocktail bartender, I learnt a customer service secret that has helped me wow clients and customers regardless of what I’m doing. Always have a drunk audience? It doesn’t hurt, but the real secret is to ask a simple question: “Why?” 

(Yes, Simon Sinek coined the “start with why” revolution, but I promise this all occurred before I read his book.)

The bar I worked at was a popular dinner spot, with a large portion of our customer base being young couples. Normally, in a bar like this, the waiter or waitress would come to your table, leave a menu and say something like “Would you like a …