How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos

What if a sketch on a beer mat could lead to an airline? This is the story of Virgin Australia [Video]

Categories
Small Business Ideas

The best ideas don’t always need detailed financial projections and complicated business proposals. Sometimes they come from a simple ‘what if’ moment and some sketches on the back of a beer mat. One such idea led to the fastest growing Virgin company of all time: Virgin Australia

The beer mat sketch had been scribbled by Brett Godfrey, who was the chief financial officer for Virgin Express, which was our European carrier in the 90s and 00s.

I loved how Brett led by example and was so personable, so when a CEO position became available, I offered Brett the job right away. Sadly, he had already made the decision to move back to Australia. I was disappointed, but I always respect a person who puts family first. I wished him all the best, and said: “If you want to do anything in Australia, let me know…”

“Funny you should say that…” he replied. …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads