What are the best social media platforms for business? [Video]

In this blog post, we explore the best social media platforms for business use, as well as how B2B companies can select the right social media channels to increase brand awareness, engagement, lead generation and customer acquisition.

Social media has become a vital aspect of digital marketing strategies. Whether your business is small or large, social media provides a great opportunity to amplify your reach and promote your products and services to a wider audience. Through social media, you can increase brand awareness, engagement, and lead generation and reach new customers in cost-effective ways.

But with so many social media platforms available, deciding which platform(s) to dedicate time, effort and marketing spend on can be challenging. The key to overcoming this is by having a thorough understanding of the functions and benefits of each channel.