![The best and wurst of pre-testing: why marketers need to visit my sausage factory [Video]](https://smallbizsage.com/wp-content/uploads/2024/04/mp_256951_0_untitleddesign52png.png)
Why would you ever pre-test an ad? Top marketers have been debating this very topic for the last month so in response, System1’s Andrew Tindall offers a tour of his sausage factory to help us separate the bangers from the pink slime.
APG, the home for planners and strategists, recently hosted a debate about pre-testing and, in doing so, managed to rile up every household name in marketing. The ‘World’s Best Pub-Based Consultant’ Mark Ritson wrote a piece. The purveyors of fine effectiveness, Sarah Carter and Les Binet, shared their opinion. And winner of ‘Sexiest Podcast Voice’ Fergus O’Carroll even did an episode touching on it.
They all shared a mixture of pros and cons for pre-testing. I’m here to tell you that as a bit of a pre-tester myself, I agree with ALL of them. I’ve helped brands and agencies pre-test work for years at System1. And that was after working at top FMCGs who saw tremendous success with pre-testing …
![Northeastern University commencement ceremonies impacted by pro-Palestinian protesters [Video]](https://smallbizsage.com/wp-content/uploads/2024/05/mp_262525_0_vlcsnap2024050518h01m31s928663801c822c27png.png)
![A third of Americans could have had data stolen in big health care hack [Video]](https://smallbizsage.com/wp-content/uploads/2024/05/mp_260404_0_cnnl19jb21wb25lbnrzl2ltywdll2luc3rhbmnlcy9jbhzvynh3azcwmdaxm2i2ams3ow95d2dwl19jb21wb25lbnrzl2fydgljbguvaw5zdgfuy2vzl2nsdm9iz2tqcjawmgs2nhaymhk0dzz0mtajpg6633a482a94f7jpg.jpg)
![London mayor election LIVE: Polls open as Sadiq Khan and Susan Hall battle for City Hall [Video]](https://smallbizsage.com/wp-content/uploads/2024/05/mp_260444_0_SadiqKhanSusanHallPollingStations2024ESCompositejpgjpg.jpg)
