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Home Based Business

Struggling with SEO? Here’s the Real Reason Your Leads Aren’t Converting [Endless Customers Podcast Ep. 68] [Video]

Think you need better SEO? In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads.

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Home Based Business

Massachusetts organizations work to support communities in need [Video]

AT THE NEWTON NONPROFIT WELCOME HOME. WE PROVIDE PRIMARILY USED HOME GOODS TO OUR CLIENTS WHO ARE PEOPLE IN TRANSITION. WELCOME HOME IS A TEAM EFFORT, ACCORDING TO CO-FOUNDERS AND LONGTIME FRIENDS JULIE PLAUT MAHONEY AND MINDY PEGLER, DONATIONS COME IN AND THE NONPROFITS MORE THAN 100 VOLUNTEERS JUMP INTO ACTION, ENSURING THERE ARE NO RIPS, TEARS OR STAINS. DIGNITY IS ONE THING WE STRIVE TO PROVIDE FOR OUR CLIENTS. THAT DIGNITY STARTS IN THEIR SIMULATED STORE, WHERE PATRONS CAN SELECT FIVE ITEMS FOR THEIR SPACE. ITS REALLY A SPECIAL MOMENT WHEN A CLIENT READS IN THEIR OWN LANGUAGE THAT THEYRE WELCOMED IN, THAT THERE ARE NO COSTS INVOLVED. WELCOME HOME DEPENDS ON THE COMMUNITY. WE ARE MOVING FROM OUR HOME OF 47 YEARS, JIM MNOOKIN SAYS HES BEEN DONATING AT THE NONPROFIT FOR YEARS, SO WE ARE DEACCESSIONING AND WELCOME HOME HAS BEEN AN IMPORTANT PART OF THAT. THE ORGANIZATIONS VOLUNTEERS WEED THROUGH THE DONATIONS, ITEMS THAT CANT BE USED HERE ARE SENT OFF TO ONE OF WELCOME HOMES PARTNER ORGANIZATIONS. WHILE THEY CANT ACCEPT FURNITURE AND CLOTHES, WELCOME HOME TAKES JUST ABOUT EVERYTHING ELSE. WE REALLY RELY ON. ALSO, FOR PROFIT BUSINESSES TO THINK OF US. ONE NEW ITEM LIKE THESE SHEETS FROM IKEA STOUGHTON GOES IN EACH PACK OF GOODS FOR CLIENTS. IT ELEVATES THE ENTIRE PACK BECAUSE FOR WELCOME HOME, IT ALWAYS COMES BACK TO DIGNITY AND RESPECT. 18 YEAR OLD TREVION GARCIA PARKER HAS HIS EYES ON THE FUTURE. HOPEFULLY ME BEING SOFTWARE AND MECHANICAL ENGINEERING, BUT GETTING TO THIS POINT WAS A CHALLENGE. LIFES HARD LIFE IS HARD, BUT BRIDGE IS ABLE TO HELP ME. EARLIER THIS YEAR, GARCIA PARKER FOUND HIMSELF WITHOUT A PLACE TO STAY AND TURNED TO THE BOSTON NONPROFIT BRIDGE OVER TROUBLED WATERS. HE ENDED UP AT BRIDGES TRANSITIONAL LIVING PROGRAM, WHERE HE LEARNED VALUABLE LIFE SKILLS. IVE BEEN ABLE TO SAVE WHILE ALSO JUST ENJOY LIFE, NOT HAVING TO WORRY ABOUT NOT HAVING A PLACE TO STAY FOR THAT NIGHT. NEXT, FOR GARCIA. PARKER IS THE BRUNSON LIBERTY HOUSE. HE WILL LIVE HERE FULL TIME AS PART OF BRIDGES INDEPENDENT LIVING PROGRAM. THIS PROVIDES KIND OF THE NEXT STEP. SO AN OPPORTUNITY TO LIVE IN AN INDEPENDENT SETTING THAT ISNT STAFFED 24 HOURS A DAY, BUT STILL HAVE A LOT OF STAFF SUPPORT. THE PROGRAM AIMS TO PROVIDE A GUIDING HAND FOR YOUNG ADULTS WHO HAVE ALREADY GONE THROUGH BRIDGES TRANSITIONAL LIVING PROGRAM. NINE YOUNG ADULTS WILL LIVE AT THE HOUSE FOR UP TO TWO YEARS. LIBERTY MUTUAL IS ABLE TO HELP US SEARCH AND ACQUIRE THE PROPERTY. MELISSA MCDONNELL IS THE PRESIDENT OF THE LIBERTY MUTUAL FOUNDATION. STARTING IN 2018, WE REALLY LEANED IN HEAVILY ON ADDRESSING YOUTH HOMELESSNESS AND SINCE THEN WE HAVE CONTRIBUTED SOME $28 MILLION AND HAVE PROVIDED OPPORTUNITIES FOR OVER 16,000 YOUNG PEOPLE TO MOVE FROM SHELTERS INTO STABLE HOUSING. PEOPLE LIKE GARCIA PARKER, WHO IS NOW ABLE TO ENJOY HIS PASSIONS LIKE PHOTOGRAPHY. AND IM ACTUALLY GOING TO HAVE STABLE LIVING. I CAN FINALLY LIKE, MOVE THAT STUFF FORWARD, WHICH IM REALLY HAPPY ABOUT. JUST A WONDERFUL ORGANIZATION, DOING A LOT OF GREAT THINGS. THE BRUNSON LIBERTY HOUSE IS NAMED FOR RICHARD BRUNSON, A COUNSELOR AND SOCIAL WORKER WHO WORKED AT BRIDGE FOR MORE THAN 40 YEARS. SO MANY GREAT STORIES TONIGHT. THAT IS CHRONICLE FOR THIS EVENING. THANK YOU SO MUCH FOR JOINING US. IM SHAYNA SEYMOUR WE HOPE YOU HAVE A WONDERFUL EVENING AND WE LOOK FORWARD TO SEEING YOU BACK HERE TOMORROW NIGHT FO

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Home Based Business

Husband, wife business owners describe how they’re rebuilding their livelihood after Helene [Video]

IN OUR STATE AND THE RUSHING FLOODWATERS SWEPT AWAY HOMES AND LIVELIHOODS IN THE MOUNTAINS. CHRIS PETERSON MADE THE TRIP WEST TO OLD FORT AND SPOKE WITH TWO BUSINESS OWNERS WHO ARE NOW HAVING TO REBUILD THEIR LIVES. THE WHALEYS OPENED THIS BREWERY IN DOWNTOWN OLD FORT AFTER YEARS OF FARMING. IT MAY BE MONTHS BEFORE THEY CAN REOPEN, BUT THEY CONSIDER THEMSELVES LUCKY. CHRIS WHALEY BROKE DOWN AS HE TALKED ABOUT THE DESTRUCTION IN AN OLD FORT AND THE NEEDS OF THIS COMMUNITY. WHALEY AND HIS WIFE, JESSICA, OWN WHALEY FARM BREWERY IN DOWNTOWN OLD FORT. IT SITS ON THE BANKS OF MILL CREEK, WHICH FLOODED WHEN TROPICAL STORM HELENE CAME THROUGH. I MEAN, ITS PRETTY MUCH TOTALLY DEVASTATED, BUT THE WALLS ARE UP, SO THATS GREAT. AND, YOU KNOW, FROM THERE WELL WELL JUST HAVE TO SEE. THE MORE WE DIG AND THE MORE WE WE SORT OF SIFT THROUGH EVERYTHING AND SEE WHATS WHATS SALVAGEABLE AND, AND WHATNOT. YOU CAN HEAR THE EMOTION IN WHALEYS VOICE AS HE DESCRIBES HOW HE AND HIS WIFE CLIMBED OUT OF THEIR HOME AND MADE IT INTO TOWN. WE CLIMBED OUT, AND THEN LUCKILY, OUR NEIGHBORS DROVE US SO WE WERE ABLE TO GET ON THE HIGHWAY AND COME THROUGH. WHAT WAS THAT LIKE FOR YOU? OH, STRESSFUL. BUT WE WERE ALL ALIVE. ALL OF OUR FRIENDS AND FAMILY ARE ALIVE, SO ITS GOOD. WHALEY SAYS HE WAS SHOCKED AS THEY DROVE THROUGH OLD FORT AND SAW THE DESTRUCTION. IM JUST SEEING EVERYBODY WALKING AROUND. SEEMS LIKE EVERYBODY WAS IN THE SAME MENTAL SPACE. JUST DONT KNOW WHAT TO DO. AND IM SURE A LOT OF PEOPLE WALKING AROUND BECAUSE THEY DONT HAVE HOMES RIGHT NOW, SO. WHALEY SAYS ONCE THE MUD AND DEBRIS IS CLEARED, THEYLL HAVE TO CHECK THE BUILDING TO MAKE SURE ITS STRUCTURALLY SOUND. A PROCESS THAT COULD TAKE MONTHS. YEAH, ITLL BE MAJOR, MAJOR ISSUES GETTING IN TO SEE IF ITS GOING TO BE STRUCTURALLY SALVAGEABLE IN MOST PARTS. BUT JESSICA WHALEY SAYS DESPITE THE MESS SHE FEELS LUCKY. THERES TOWNS LIKE CHIMNEY ROCK IS COMPLETELY GONE. THE WHOLE TOWN JUST WIPED OFF THE MAP. SWANNANOA REALLY BAD. SO WERE. I FEEL LIKE WERE WERE LUCKY. WERE BETTER OFF THAN MOST. THE WHALEYS SAY THEYRE GRATEFUL FOR FRIENDS AND A COMMUNITY OF ENTREPRENEURS WHO ARE HELPING EACH

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Small Business Funding

Helene death toll now at least 166 as Harris, Biden make separate visits to Carolinas, Georgia [Video]

Vice President Kamala Harris praised the workers straining to meet the needs of people who must be seen, who must be heard on Wednesday, as she and President Joe Biden surveyed Hurricane Helenes path of destruction in separate visits to Georgia and the Carolinas.Biden flew over toppled trees, twisted metal and towering piles of debris in the normally tourist-friendly downtown of Asheville as he took an aerial tour of some of the hardest-hit parts of North Carolina. Nearly 200 miles to the south in Georgia, Harris was in Augusta, where fallen trees littered the sides of the highway, their trunks cracked like matchsticks.Ive been reading and hearing about the work youve been doing over the last few days, and I think it really does represent some of the best of what we each know can be done, Harris said. Especially when we coordinate around local, state, federal resources to meet the needs of people who must be seen, who must be heard.She added, I am now listening.”Many highways in the hard-hit parts of North Carolina remained inaccessible. But from his Marine One helicopter, Biden saw flooded roads, piles of shredded lumber and displaced sandbags, emergency trucks and downed powerlines. In one area, homes were partly underwater, and it was hard to distinguish between lake and land.The role was familiar for Biden, who has frequently been called on to survey damage and console victims after tornadoes, wildfires, tropical storms and other natural disasters. But it’s less so for Harris until now, as she vies to succeed him as president. Both are also seeking to demonstrate a larger commitment and competence in helping devastated communities after Donald Trumps false claims about their administrations response.Video above: Biden Administration ramps up Hurricane Helene relief effortsBiden wore a vest and boots. Before his air tour, he hugged and grabbed the hand of Asheville Mayor Esther Manheimer who was at the airport in Greenville, South Carolina, to meet him. The White House said he would also be visiting storm-damaged parts of Florida and Georgia on Thursday.Manheimer noted that they could not close down the areas one operable road for Bidens motorcade. The White House said Harris had also spoken to the mayor and was planning her own trip to North Carolina in the coming days.Before leaving Washington, Biden made a point of mentioning how an ongoing dockworkers strike could make getting supplies to hard-hit areas more difficult.Natural disasters are incredibly consequential. The last thing we need on top of that is a man-made disaster thats going on at the ports, the president said. Were getting pushback already, were hearing from the folks regionally that theyre having trouble getting product that they need because of the port strike.Harris’ trip, meanwhile, presented an additional political test in the midst of a humanitarian crisis. She’s trying to step into a role for which Biden is well known showing the empathy that Americans expect in times of tragedy in the closing stretch of her White House campaign.The vice president last visited scenes of natural disasters as a California senator, including when she went to Puerto Rico after Hurricane Maria in 2017 and when she walked through charred wreckage in Paradise, California, after the Camp Fire in 2018.Julie Chavez Rodriguez, Harris campaign manager and former state director in her Senate office, said the vice president uses her experience consoling victims as a courtroom prosecutor to connect with people after tragedies.She said the trip to Georgia was a chance for Harris “to continue to show her leadership and her ability to get things done, versus Donald Trump and JD Vance who want to dismantle the basic services and the role that the government should play.Trump, the Republican nominee, traveled to Valdosta, Georgia, on Monday with a Christian charity organization that brought trucks of fuel, food, water and other supplies. The former president accused Biden of sleeping and not responding to calls from Georgia Republican Gov. Brian Kemp. However, Kemp had spoken with Biden the previous day, and the governor said the state was getting everything it needed.Biden was infuriated by Trumps claim, saying Trump was lying, and the governor told him he was lying.The White House said that as many as 1,000 active-duty soldiers, part of an Infantry Battalion Task Force based out of Fort Liberty, North Carolina, will begin work helping to deliver food, fuel and supplies in the region.Even before Hurricane Helene hit, I directed my team to do everything possible to prepare to support communities in the storms path, Biden said in a statement. I mobilized the entire Federal government to bring every possible resource to the fight to save lives and help those in urgent need.The death toll climbed to at least 178 people, and power and cellular service remained unavailable in some places.After viewing storm damage from the air with many roads and highways still impassable, Biden was heading to Raleigh, North Carolina, for a briefing.Trump claimed without evidence that Democratic leaders were withholding help from Republican areas, an accusation that better describes his own approach to disaster relief. He recently threatened that he would withhold wildfire assistance from California because of disagreements with Democratic Gov. Gavin Newsom.When Trump was president, Puerto Rico was devastated by Hurricane Maria, which killed 3,000 people. His administration waited until the fall of 2020, just weeks before the presidential election, to release $13 billion in assistance for Puerto Ricos recovery. A federal government watchdog also found that Trump administration officials hampered an investigation into delays in the aid delivery.During a visit there, he was criticized for tossing paper towel rolls to survivors at a relief center. The gesture seemed to go over well in the room but was widely panned as insensitive to those who were suffering. He also questioned whether the death toll was accurate, claiming it rose like magic.Harris visited Puerto Rico after Maria as part of a bipartisan delegation.When disaster hits anywhere in America, our government has a basic responsibility to commit the resources necessary to save lives, accurately assess damage, and rebuild communities,” she wrote on Twitter in 2018. “We now know that after Hurricane Maria, our government failed Puerto Rico at every level.Last month, on the seventh anniversary of Maria, Harris recalled speaking with Puerto Ricans who had lost businesses and homes.They didnt need paper towels thrown at them they needed real help and partnership, she said.

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Small Business Funding

Helene death toll now at least 166 as Biden plans to visit ravaged Carolinas [Video]

President Joe Biden will survey the devastation in North and South Carolina on Wednesday as rescuers continue their search for anyone still unaccounted for after Hurricane Helene caused catastrophic damage across the Southeast and killed at least 166 people.Many residents in both states were still without running water, cellular service and electricity as floodwaters receded and revealed more of the death and destruction left in Helenes path.We have to jump start this recovery process, Biden said Tuesday, estimating it will cost billions. People are scared to death. This is urgent.While Biden is in the Carolinas, Vice President Kamala Harris will be in neighboring Georgia.Helene, one of the deadliest storms in recent U.S. history, knocked out power and cellular service for millions. More than 1.2 million customers still were in the dark early Wednesday in the Carolinas and Georgia. Some residents cooked food on charcoal grills or hiked to high ground in the hopes of finding a signal to let loved ones know they are alive.On Tuesday, cadaver dogs and search crews trudged through knee-deep muck and debris in the mountains of western North Carolina looking for more victims. At least 57 people were killed in Buncombe County alone, home to city of Asheville, a tourism haven known for its art galleries, breweries and outdoor activities.In Swannanoa, a small community outside Asheville, receding floodwaters revealed cars stacked on top of others and trailer homes that had floated away during the storm. Roads were caked with mud and debris and pockmarked by sinkholes.Video above: Biden Administration ramps up Hurricane Helene relief effortsCliff Stewart survived two feet of water that poured into his home, topping the wheels on his wheelchair and sending his medicine bottles floating from room to room. Left without electricity and reliant on food drop-offs from friends, he has refused offers to help him leave.Where am I going to go? the Marine Corps veteran said. This is all Ive got. I just dont want to give it up, because what am I going to do? Be homeless? Id rather die right here than live homeless.Communities were wiped off the map, North Carolina Gov. Roy Cooper said at a news conference.Across the border in East Tennessee, a caravan including Gov. Bill Lee surveying damage outside the town of Erwin drove by a crew pulling two bodies from the wreckage, a grim reminder that the rescue and recovery operations are still very much ongoing and the death toll is likely to rise.In Augusta, Georgia, Sherry Brown was converting power from the alternator of her car to keep her refrigerator running. She has been taking bird baths with water collected in coolers. In another part of the city, people waited in line more than three hours to get water from one of five centers set up to serve more than 200,000 people.What is being done to help?Exhausted emergency crews worked around the clock to clear roads, restore power and phone service, and reach those still stranded by the storm, which killed at least 166 people in six states, including many who were hit by falling trees or trapped in flooded cars and homes. Nearly half of the deaths were in North Carolina, while dozens of others were in South Carolina and Georgia.More than 150,000 households have registered for assistance with the Federal Emergency Management Agency, and that number is expected to rise rapidly in the coming days, said Frank Matranga, an agency representative.Nearly 2 million ready-to-eat meals and more than a million liters of water have been sent to the hardest-hit areas, he said.The storm unleashed the worst flooding in a century in North Carolina, dumping more than 2 feet of rain in places.Coopers administration said Tuesday that more than two dozen water plants remained closed. Active-duty U.S. military units may be needed to assist the long-term recovery, he said, adding that Biden had given the green light to mobilizing military assets soon.A section of one of the regions main arteries, Interstate 40, reopened Tuesday after a mudslide was cleared, but a collapsed stretch near North Carolinas border with Tennessee remained closed.How some of the hardest-hit areas are copingResidents and business owners wore masks and gloves while clearing debris Tuesday in Hot Springs, North Carolina, where almost every building along the tiny towns main street was heavily damaged.Sarah Calloway, who owns the deli and gourmet grocery Vaste Riviere Provisions, said the storm arrived in town frighteningly quickly. She helped fill sandbags the day the night before, but they turned out to be useless. The water rose so rapidly that even though she and others were in an apartment on an upper floor, she feared they would not be safe. They called to request a rescue from a swift water team.They tried to get to us, and at that point they couldnt, she said. Luckily, that was when the water started to recede.It was really challenging to watch how quickly it rose up and then just to watch whole buildings floating down the river. It was something I cant even describe, she said.In the Black Mountain Mobile Home Park in Swannanoa on Tuesday, Carina Ramos and Ezekiel Bianchi were overwhelmed by the damage. The couple, their children and dog fled in the predawn darkness on Friday as the Swannanoa Rivers rapidly rising waters began flooding the bottom end of the park.By then, trees were blocking the roads and the couple abandoned their three vehicles, all of which flooded.We left everything because we were panicking, Ramos said.Their children were staying with Ramos parents and did not want to even see the devastated trailer.My daughter was crying, panicking, Ramos said. She says she doesnt want to see her room full of toys, all thrown everywhere.Mobile service knocked outThe widespread damage and outages affecting communications infrastructure left many people without stable access to the internet and cellular service.Mayor Zeb Smathers of Canton, North Carolina, expressed frustration Tuesday that so many of his constituents were still without cell service and given no clear timetable for when it would be restored.People are walking the streets of Canton with their phones up in the air trying to catch a cellphone signal like its a butterfly, he told The Associated Press. Every single aspect of this response has been extremely crippled by lack of cellphone communication. The one time we absolutely needed our cellphones to work they failed.Teams from Verizon were working to repair downed cell towers, damaged fiber cables and provide alternative forms of connectivity across the region, the company said in a statement.AT&T, meanwhile, said it launched one of the largest mobilizations of our disaster recovery assets for emergency connectivity support.The efforts to restore service was made more challenging by the regions terrain and spread-out population, said David Zumwalt, president and CEO of the Association for Broadband Without Boundaries.Destruction from Florida to VirginiaHelene blew ashore in Florida late Thursday as a Category 4 hurricane and upended life throughout the Southeast, where deaths were also reported in Florida, Tennessee and Virginia.Across Georgia, Helenes inland path knocked out power and shattered lives from Valdosta to Augusta, where a line of cars waiting to get water Tuesday stretched at least a half-mile down the road.Its been rough, said Kristie Nelson, who had no idea when her electricity would be restored. Im just dying for a hot shower.With at least 36 killed in South Carolina, Helene passed the 35 people who were killed in the state after Hurricane Hugo made landfall north of Charleston in 1989.When Tennessee Gov. Lee flew to the eastern part of the state to survey damage on Tuesday, residents said the governor and his entourage were the first help they had seen since the storm hit.Where has everyone been?” one frustrated local asked. “We have been here alone.”