Major Company ‘Memes by Cowbelly’ in Memes: The surprising power of internet memes [Video]

Is there more to internet memes than meets the eye? The science of these viral mash-ups reveals why they are so effective at spreading ideas and beliefs.

To most of the world they are just amusing pictures of an adorable cartoon bunny sitting beside, or sometimes inexplicably amidst, a bowl of rice. But in China, where these images have been circulating on social media, they carry a deeper, and more serious meaning.

“Rice bunny” , as this collection of images and emojis are known, emerged in 2018 as part of the global #MeToo movement among women to expose sexual harassment. In China, where state censorship saw hashtags related the campaign being blocked, internet users had to find an alternative to coordinate the movement in their country. Enter the rice bunny. As an image it looks innocuous enough, but when the words for the two seemingly unrelated subjects are said aloud, …