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Small Business Lifestyle

How the Viral ‘October Theory’ Could Change Your Life, According to Experts [Video]

A new TikTok trend is shedding light on why this month is the time for transformation, in what has been dubbed the “October Theory.”

Izzy Utterson (@izzyutterson), 27, a content creator from London, has been at the forefront of the trend, explaining how the arrival of spooky season marks a 90-day lead-up to the New Year—offering a catalyst for self-reflection and personal growth.

In a video that has garnered 25,800 views, Utterson urged her followers to become empowered by the transitional period and set themselves a 90-day challenge.

She told Newsweek: “The October Theory to me is this idea that October is a transformative period in our life. It’s three months until the New Year, so we start to really reflect on what’s behind us and look to the year ahead.”

Izzy Utterson in her TikTok video. The content creator has encouraged her followers to take on a 90-day October glow-up challenge, harnessing the …

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Small Business Lifestyle

Elon Musk, Vivek Ramaswamy to lead new 'Department of Government Efficiency' [Video]

President-elect Donald Trump on Tuesday said Elon Musk and former GOP presidential candidate Vivek Ramaswamy will lead a new Department of Government Efficiency" which is not, despite the name, a government agency.The acronym DOGE is a nod to Musk's favorite cryptocurrency, dogecoin. Trump said in a statement that Musk and Ramaswamy will work from outside the government to offer the White House advice and guidance and will partner with the Office of Management and Budget to drive large scale structural reform, and create an entrepreneurial approach to Government never seen before. He added that the move would shock government systems.It's not clear how the organization will operate. It could come under the Federal Advisory Committee Act, which dictates how external groups that advise the government must operate and be accountable to the public.Federal employees are generally required to disclose their assets and entanglements to ward off any potential conflicts of interest, and to divest significant holdings relating to their work. Because Musk and Ramaswamy would not be formal federal workers, they would not face those requirements or ethical limitations.Musk posted on X: Department of Government Efficiency. The merch will be (fire emojis). Later he added: Threat to democracy? Nope, threat to BUREAUCRACY!!!Musk has been a constant presence at Mar-a-Lago since Trump won the presidential election.The president-elect has often said he would give Musk a formal role overseeing a group akin to a blue-ribbon commission that would recommend ways to slash spending and make the federal government more efficient. Musk at one point suggested he could find more than $2 trillion in savings nearly a third of total annual government spending.Trump had made clear that Musk would likely not hold any kind of full-time position, given his other commitments.I dont think I can get him full-time because hes a little bit busy sending rockets up and all the things he does, Trump said at a rally in Michigan in September. He said the waste in this country is crazy. And were going to get Elon Musk to be our cost cutter.Ramaswamy suspended his campaign in January and threw his support behind Trump.Trump said in his statement the two will pave the way for my Administration to dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies."