A new TikTok trend is shedding light on why this month is the time for transformation, in what has been dubbed the “October Theory.”
Izzy Utterson (@izzyutterson), 27, a content creator from London, has been at the forefront of the trend, explaining how the arrival of spooky season marks a 90-day lead-up to the New Year—offering a catalyst for self-reflection and personal growth.
In a video that has garnered 25,800 views, Utterson urged her followers to become empowered by the transitional period and set themselves a 90-day challenge.
She told Newsweek: “The October Theory to me is this idea that October is a transformative period in our life. It’s three months until the New Year, so we start to really reflect on what’s behind us and look to the year ahead.”