Ford EV buyers get a free home charger, more as a Power Promise [Video]

Buy a new Ford EV and get a free home charger as part of its new “Ford Power Promise.” The program is designed to finally put the EV misperceptions to rest while making it even easier to go electric.

It’s “not range anxiety, but change anxiety,” Martin Delonis, Ford’s senior manager of business innovation and E-Marketing, explained.

After some digging, Ford found that buyers on the fence about driving an EV are mostly worried about how far it will drive, its costs, and its quality.

However, most of the concerns are far from true. For example, Ford found that most electric vehicles have a lower ownership cost than a comparable gas-powered car.

Range anxiety is another worry, but Ford’s F-150 Lightning and Mustang Mach-E (and many EVs) offer over 300 miles EPA-estimated range.

To alleviate those concerns, the company launched its new “Ford Power Promise” program. The initiative aims to close the gap between perceptions about EVs and the reality. Ford …