As profitable as Mother’s Day is for some food and retail businesses, it can also be a painful time of year for a host of reasons ranging from grief over a lost relative to fertility struggles.
In an effort to balance these two facts, some brands are offering customers the choice to opt out of Mother’s Day — and Father’s Day — email advertising.
Companies familiar to many Canadians, such as Momofuku Goods, Kotn, Reformation, Fable Home and Etsy, are among those that have jumped on the trend in recent years.
“With Mother’s Day approaching, we understand that this can be a sensitive time. At Fable, we want to make sure that our emails bring you joy and comfort, nothing less,” reads a recent communication from dinnerware brand Fable Home.
“If you’d like to opt out of …