Financial boost for new series of Room to Improve [Video]

The new series of RTÉ‘s Room to Improve has recieved a financial boost ahead of going to air.

The 16th series of the home renovation show, fronted by architect Dermot Bannon, will air on RTÉ One and RTÉ Player from Sunday (5 January) with Electric Ireland as sponsor.

The sponsorship deal includes 90 Electric Ireland credited stings on RTÉ One and RTÉ One +1 as well as during series repeats.

It also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television and social media channels. 

“Electric Ireland is delighted to partner with RTÉ as the new sponsor of Room to Improve. Successful sponsorship is about the right fit between a brand and the entity being sponsored,” said Lisa Browne, head of marketing and customer insights at Electric Ireland.

“This programme is loved by our customers and audiences as they look for inspiration to enhance …