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As the 2024 presidential race speeds to Election Day, Democrat Kamala Harris and Republican Donald Trump are targeting those who tend to decide not to vote in elections, known as low-propensity voters.The term “low-propensity voter” refers to people who are eligible to vote but historically have chosen not to. Both campaigns are hoping to increase voter turnout by targeting low-propensity voters.Trump campaignTrump’s team has largely abandoned traditional efforts to broaden his message to target moderate voters, focusing instead on turning out low-propensity voters especially young men of all races with tough talk and events aimed at getting attention online.His aides insist that efforts to maximize turnout from Trump’s hardcore base do not mean he’s ignoring swing voters, even if he’s not tailoring a different message to reach them.”I just think that theres a misunderstanding on whats motivating those people,” Trump political director James Blair said. “I mean, the fact is the economys motivating those people. Those people overwhelmingly think that theyre worse off than they were four years ago … So then the question becomes: Whos better equipped to fix it?Blair said the campaign’s data shows that more of its low-propensity voters are casting ballots early than those who might be expected to support Harris.”The starting point is, were in a strong spot,” Blair said.Trump has also attended sporting events, including mixed-martial arts fights and football games, putting him in front of audiences who dont typically engage with traditional media outlets.Harris campaignHarris is targeting the narrow slice of undecided voters that remain, especially moderates, college-educated suburbanites, and women of all races and education. She is going after Republican women who may have supported rival Nikki Haley in this year’s GOP primary and are dissatisfied with Trump.”It’s all pieces of a very complex puzzle,” Harris senior campaign adviser David Plouffe said. “This would all be a simpler exercise if you can focus just on one voter cohort. You can’t. And you got to make sure you know youre doing well enough with all of them so that when you put all that together, it adds up to 50%.”Harris’ team believes that roughly 10% of voters in battleground states are still persuadable, either because they are truly undecided or because their support for Trump is soft.Harris recently launched new ads targeting men in battleground states as part of her campaign’s effort to energize male voters. The new ads aired during sporting events in Milwaukee, Philadelphia and Pittsburgh.A Harris campaign official said the ads are leveraging sports as a vehicle to galvanize low-propensity, disengaged male voters, including younger voters, among whom the disparity in support for Harris between men and women is particularly pronounced.The Associated Press and CNN contributed to this report.