Cannabis Brands Land Short Film in Elite Tribeca X Fest [Video]

In the late 1970s, long before The Guy became a stoner star on High Maintenance, an entrepreneur and cannabis activist launched the first weed delivery service in New York with a ragtag bunch of bicyclists and a toll-free hotline.

Through his 1-800-WANT-POT, the flamboyant Mickey Cesar built a mini-empire and laid the groundwork for on-demand commerce far beyond cannabis. He also got busted repeatedly because weed was illegal then.

Two cannabis brands—Foxy and Eaze—have partnered to tell Cesar’s story in a short film that has been named a finalist at Tribeca X, the famous festival’s branded content showcase. It’s the first and only project backed by cannabis brands to make it into the fest’s elite lineup.

The documentary, called The Pope of Dope, is in prestigious company. Other finalists include Apple for its Chinese New Yearproject from director Lulu Wang, Hewlett-Packard for its Dear Future Me series and KitchenAid for the culinary …

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