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All of the winners from The Drum Awards for Content 2024 [Video]

FCB Chicago took the Grand Prix for its work with Dramamine, while FCB New York received the President’s Award with ‘Lap of Legends’ for Michelob Ultra.

Taking home the top prize, the Grand Prix, is FCB Chicago for its ‘The Last Barf Bag’ campaign for anti-nausea brand Dramamine. The lighthearted, 12-minute mini-documentary looks at the eccentric subculture of air sickness bags, profiling collectors and tracing how use of barf bags has diminished as Dramamine has become more popular.

The recipient of the President’s Award, meanwhile, as chosen by jury head Sam (Fink) Friedman, director of content partnerships at the NFL, is FCB New York with its ‘Lap of Legends’ for AB InBev brand Michelob Ultra.

This tech-forward sporting event put a real-life F1 driver up against avatars of retired drivers from more joyous eras of racing history. Logan Sargeant, a young F1 driver today, raced AR avatars of his original …

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New Mexico woman's childhood home burns down in Hobbs [Video]

OUR FREE APP. A NEW MEXICAN WOMAN LOSES HER CHILDHOOD HOME AFTER IT BURNED DOWN IN HOBBS. SHE TELLS ALYSSA MUNOZ. THIS HAPPENED WHILE HELPING OTHERS IN HER COMMUNITY GO THROUGH THE SAME THING. BUT IN CALIFORNIA. SASHA JASMINE BAEZA SAYS WHILE THE CALIFORNIA FIRES DIDNT REACH HER DOORSTEP, SHE STEPPED UP TO HELP OTHERS IN HER COMMUNITY WHO HAVE BEEN AFFECTED. NOW, WHAT SHE DIDNT REALIZE IS THAT SHED ALSO BE HELPING HER FAMILY DO THE SAME THING MILES AWAY. EVERYBODY WAS WORRIED ABOUT ME IN LOS ANGELES, AND IT TURNED OUT THAT WE LOST A HOME BACK HOME IN NEW MEXICO. LOS ANGELES IS JASMINE BAEZS HOME AWAY FROM HOME FOR THE LAST 12 YEARS. SHE, LIKE MANY, WATCHED AS FIRES BURNED DOWN COMMUNITIES NEAR HER. IT WAS REALLY SCARY TO SEE THE FACT THAT THESE FIRES WERE RAVAGING THROUGH HOMES AND LAND, ACRES AT A TIME. IT TOOK, I THINK, OVER 5 TO 6 DAYS BEFORE THEY STARTED TO GET ANY CONTAINMENT ON THESE FIRES. A FEW DAYS LATER, BAEZA GOT A CALL. HER FAMILY WAS SEEING SIMILAR FLAMES MILES AWAY. I WAS JUST IMMEDIATELY SHOCKED. UPSET, CRYING. BUT MY GRANDMA WAS SAFE. MY GRANDPA WAS SAFE. A HOME BUILT 30 YEARS AGO BY HER GRANDPA AFTER IMMIGRATING HERE. GONE. WERE ALL REALLY UPSET THAT THE. ALL THE MEMORIES THAT WE BUILT WITHIN THAT HOME ARE GONE. SHE HAD THAT HOUSE SO MANY DIFFERENT COLORS LIKE GREEN, YELLOW, ORANGE, PINK. IT WAS JUST OUR LITTLE MEXICAN OASIS ON THE SOUTH SIDE OF TOWN. NOW SHES SEEING WHATS LEFT OF HER CHILDHOOD HOME THROUGH FACETIME. OFFICIALS SAY THE FIRE WAS CAUSED BY A HEATER THAT WAS PLUGGED IN OVERNIGHT. AT THE END OF THE DAY, EVERYBODYS GRATEFUL, FEELING A BUNCH OF DIFFERENT THINGS. AND LIKE I SAID, WERE NOT FACING CHALLENGES LIKE WILDFIRES STILL GOING. SO FOR ME, THATS BEEN A LITTLE DIFFERENT WHERE IT JUST FEELS LIKE THIS HASNT THAT WE HAVENT REACHED A COMPLETE STOP. BUT ON THE BRIGHT SIDE, THEY DO HAVE A LOT MORE CONTAINMENT ON THE FIRES OUT HERE. AND THAT WILL ALSO HELP MY FAMILY FEEL BETTER. BAEZA SAYS HER FAMILY HAS GOTTEN A LOT OF SUPPORT FROM THE COMMUNITY, AND GLAD EVERYONE WAS ABLE TO GE