Holiday Shopping Trends 2024: 84% of Americans Plan to Buy Online, But Porch Pirates and Payment Plans Could Hamper Gift Giving | Insurify [Video]

Americans are putting a price tag on the holiday spirit, a new Insurify survey of more than 1,000 consumers reveals. Despite economic worries, U.S. shoppers plan to spend an average of $528 on holiday presents. But nearly four out of 10 online shoppers have experienced package theft — meaning many of those gifts might not make it to their intended recipients.

Those losses will hit the 14% of shoppers who expect to overspend on gifts harder than others. Americans plan to rely heavily on credit cards and buy-now-pay-later (BNPL) services to pay for presents this year, which leaves low-income Americans vulnerable to financial overextension.

In addition to surveying Americans about how these factors will affect their holiday shopping in 2024, Insurify consulted a law enforcement officer for tips on package theft prevention and a financial expert to learn how people can make the most of their gift budgets.

Key Takeaways

Nearly three-quarters …