Why your content strategy should revolve around topic clusters [Video]

Search engines are changing. The way that we search for things online is changing. And if you want to drive interested parties to your website, your content strategy must change too. Influential search engines like Google no longer look at just specific keywords and have gradually altered their algorithm(s) to favour topic-based content or more accurately, topic clusters.

Why?

Search behaviour has changed. In the past, if we wanted to find something on Google (or any other search engine for that matter) we would have to use specific keyword terms and fragmented sentences for search engines to understand our query.

Nowadays, search is far more conversational and semantic, and voice assistants like Siri and Alexa have facilitated the means for us to execute search queries wherever, and whenever.

When we use voice search, our queries are different and far more natural. Instead of fragmented sentences based around specific keyword terms, we ask questions like: “How do I get …