1 Executive summary: A high-level overview of your business, including your vision, mission, and goals.
2 Target market: A detailed analysis of your ideal customer, including their demographics, needs, and pain points.
3 Product or service: A description of your product or service, including its features, benefits, and how it solves a problem for your target market.
4 Marketing and sales strategy: A plan for how you will promote and sell your product or service, including your target audience, channels, and messaging.
5 Operations plan: A plan for how you will run your business day-to-day, including your staffing, infrastructure, and supply chain.
6 Financial projections: A forecast of your revenue, expenses, and cash flow.
7 Key performance indicators (KPIs): Metrics that you will use to track your progress and measure your success.
8 Timeline and milestones: A breakdown of your major initiatives and when you expect to achieve them.
9 Assumptions and risks: A list of the assumptions and risks that you have identified, and how you plan to mitigate them.
10 Contingency plans: Plans for how you will respond to unexpected events or challenges.