What Pitbull and Horizon Media Hope to Achieve in Their New Partnership [Video]

Last week, Horizon Media, one of the largest media agencies in the country, announced a partnership with pop icon and entrepreneur Armando Christian Pérez, better known as Pitbull, designed to address content in the multicultural space better. The agency, 305 Worldwide, a mashup of two of Pérez’s best-known nicknames (Mr. 305 and Mr. Worldwide) will start with offices in Miami and New York, and the star will have a minority stake in the new endeavor.