Vacuum retailer Godfreys relaunches under new owner [Video]

The business, which was acquired by Future Innovation Holdings in June last year, said it had a “new vision and business model” as it announced the e-commerce venture.

“Who said Godfreys was closed and gone? Godfreys is coming back, baby,” the retailer said on LinkedIn.

“Godfreys has faced challenges, but as they say, it doesn’t matter how you fall, it’s about how you rise.

“A new era begins with our online sales channel that will bring back some of Australia’s iconic floorcare brands.

“We look forward to what 2025 will bring.”

Prior to the voluntary, the Godfrey Group employed around 600 staff across 141 stores with an additional 28 operated by franchisees.

Godfreys was founded in 1931 and went on to become one of the world’s largest vacuum retailers and a leading floor care and cleaning product supplier in Australia and New Zealand.