Timothy Caulfield on the Allure of Pseudoscience and How to Break its Spell [Video]

What is the wildest health propaganda out there today? You can bet we asked the master debunker of health misinformation himself, Professor Timothy Caulfield, when he joined us “Inside Our Boardroom”.

Called the nemesis of pseudoscience by the Globe and Mail, Timothy held the role of Canada Research Chair in Health Law and Policy for 20 years, where he dedicated himself to debunking myths and assumptions about innovation in the health sector — from research on stem cells to diets and alternative medicine. He is also the co-founder of ScienceUpFirst, a science engagement initiative to counter misinformation online.

With the World Economic Forum ranking misinformation and disinformation as the number one global risk over the next two years, Timothy sat down with us to explore its power over us — why humans are primed to fall for it — and, most importantly, how we can arm ourselves against it. Plus, we had some fun talking about his health fad …