Tik-Talks: Why Willy Wonka has given Elon reasons to be cheerful, post-by-post [Video]

As the cocoa powder settles on the Willy Wonka Experience, Tik-Talks analyzes how the social media activity around the grim and sparsely decorated warehouse in Glasgow combined to make it a global sensation and how Willy Wonka could be the savior of Elon Musk’s beleaguered platform, X.

In this new regular series, Tik-Talks, The Drum is partnering up with online social media insight and trend-spotting platform Shooglebox to dip into its ‘Buzz’ social monitoring service, which helps brands spot, understand and quickly act on emerging TikTok trends. Used by marketing and PR teams, Buzz enables brands to tap into what customers are seeing, saying, and doing on social and Tik-Talks will use Buzz from Shooglebox to analyze social activity around global stories and events to predict important consumer trends and help marketers make better decisions to drive their marketing activity.