The time is ripe to reboot blogs [Video]

Post author By Curator
Post date October 9, 2024

They’ve become little more than content-marketing tools. But blogs could be so much more, says Louis Evans of Tug, with just a little effort and imagination.

Blogs, the dusty digital diaries of the early 2000s, were once places where individuals shared their thoughts, passions, and stories with the world. Back then, blogs were hubs of navel-gazing, authenticity, creativity, and personal connection. These online journals were also a breath of fresh air, offering a glimpse into the lives and minds of everyday people. But today, sadly, their purpose and function have become muddled.

Brands lean heavily on the blogosphere as part of their content marketing strategy, but let’s be honest: most feeds are little more than glorified sales pitches disguised as content. The originality and personal touch that made blogs so engaging has been replaced by bland, keyword-stuffed articles that do little more than clutter the internet.

As generative search technology …

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Tags Marketing Digital, Marketing Tips, Online Marketing, Small Business, Social Media Marketing

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Medium Giant Wins Six Davey Awards in 2024, Honoring Work in Branded Content, Integrated Campaigns, and More | PR Newswire [Video]

Post author By Curator
Post date October 9, 2024

The Davey Awards honors the best work from boutique creative agencies, in-house brand teams, small production companies, and independent creators

Tags Business Strategy, Marketing, Marketing Tips, Online Marketing

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Choosing the Right AI Copywriting Tool for Your Business [Video]

Post author By Curator
Post date October 9, 2024

Adding an AI copywriting tool to your strategy can help you produce more content at scale. Here's how to choose the best AI writer.

Tags Content Strategy, Marketing, Social Media Marketing

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Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Post author By Curator
Post date October 9, 2024

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

Tags Branding, Business Strategy, Content Marketing, Marketing

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"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

Post author By Curator
Post date October 9, 2024

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.

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