The Future of Football Comes Down to These Two Words, Says This CEO [Video]

This week on The CEO Series, we went to Riddell headquarters to get a peek into the leadership playbook of the sports equipment giant’s president and CEO Dan Arment.

“Smart helmets will be the future of football,” Arment told me. “What we do at his company is really important — we’re continuing to make the game for athletes with innovative technology.”

Watch the video above to hear Arment’s insights into his company’s growth and the multi-billion-dollar sport that it supports. And read below to get highlights of that conversation, which have been edited for length and clarity.

Related: Why Notre Dame’s Football Coach Tells His Team to “Choose Hard”

Making an impact through safer impacts

“Riddell’s share at the NFLis roughly 75 percent and our collegiate share is 85 percent. Riddell develops technologies and equipment for all levels of the game, and one of our focuses is to ensure that those technologies …