The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos) [Video]

Get our business idea database here ➡️ https://clickhubspot.com/zyl

Episode 580: Shaan Puri (https://twitter.com/ShaanVP) talks to Jenny Hoyos, the 18-year-old who has mastered the recipe of viral shorts. They break down her step-by-step process for creating content that pulls in over a 100M views.

—
Show Notes:
(0:00) Intro
(2:14) How to build charisma
(6:35) The 4 criteria of a great idea (jumpcut)
(8:48) Make it personal
(15:20) Mastering the hook
(18:04) Metrics
(19:27) The first frame
(21:44) Foreshadowing
(23:12) Storytelling in one word is “change”
(25:47) The But & Therefore Rule
(27:56) Building the stakes
(31:18) Craft the close
(32:49) Steal like an artist
(34:50) Figure out who’s watching
(37:21) Study the channel for outliers
(40:03) Where is the puck going?

—
Links:
• Jenny Hoyos YouTube – ​​https://www.youtube.com/@JennyHoyosLOL
• Charisma on Command – https://www.youtube.com/@Charismaoncommand
• Miss Excel – https://www.miss-excel.com/
• Infinite Ratatouille Glitch – https://www.youtube.com/watch?v=tskvmb0HPDU
• Steal Like An Artist – https://austinkleon.com/steal/

—
Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth

—
Check Out Shaan’s Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano