Since the emergence of YouTube, we’ve seen video advertising become ingrained in our everyday lives. However, for email, the uptake has been much more gradual, with obstacles like file size and inbox provider compatibility standing in the way of marketers being able to leverage video. In this blog, we’ll explore how you can effectively use video in email to increase engagement amongst subscribers.
Why is video a powerful tool in email?
In recent years, we’ve witnessed the growing prevalence of video in consumer decision-making. Unboxing and comparison videos have become a ritualistic part of our purchasing journeys. Bringing those video assets paired with emotive brand storytelling creative into your emails helps to drive engagement. Campaigns with video, generally achieve higher click-through rates and increased revenue per recipient.
Applying video in email without harming deliverability
When incorporating embedded video code into your email, challenges arise. Most inbox providers will strip out the code as they mark it as a security risk. This leaves the recipient unable …
![5 Time-Saving Tips for Creators Who Use Macs [Video]](https://smallbizsage.com/wp-content/uploads/2024/05/mp_262228_0_0jpg.jpg)
![What Does Speaking At Conferences Really Do For You? [Video]](https://smallbizsage.com/wp-content/uploads/2024/05/mp_260783_0_0jpg.jpg)
![Marketing for Small Business: Effective Marketing Strategies for 2024 [Video]](https://smallbizsage.com/wp-content/uploads/2024/04/mp_259307_0_0jpg.jpg)
