The Taylor Swift takeover of South Florida is over, and she left a massive impression on her fans and on local businesses.
In fact, even casual observers were wowed by the Eras Tour concerts.
I’m a case in point. I can’t name more than a handful of Swift’s songs, but at Sunday night’s show, I was swept up in the spectacle of joy and positive energy.
Today, our airports looked like the merchandise line at the concert as thousands of Swifties returned home. We watched fans from Pennsylvania trading bracelets with fans from San Diego.
“It was everything we were expecting and more, just amazing,” said Stella Kato, standing with her friend, Amelia Rowe, each wearing Taylor Swift concert shirts.
Was it worth flying here from California?
“A hundred percent, always,” Amelia said.
To borrow a line from Swift’s song, “Florida”, economic impact is one hell of a drug to businesses in South Florida.
“There’s definitely a thing called the Taylor Swift effect, …