Target pride 2024: Company will only sell Pride Month collection in some stores after backlash in 2023 [Video]

Target has announced that it will only sell their Pride Month collection in select stores after suffering a backlash and boycott last year during the 2023 Pride season.

The company says that instead of offering their Pride Month collection merchandise across all stores, they will be “offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback. The collection will be available on Target.com and in select stores, based on historical sales performance,” the company said in a statement on their website on Thursday.

Target says they are making other plans to celebrate Pride Month, including having a presence at local Pride events in Minneapolis — where the organization is headquartered — and around the country.

“Beyond our own teams, we will have a presence at local Pride events in Minneapolis and around the country, and we continue to support a …