Business Growth Strategy

ON WXII 12.COM. NEW TONIGHT A STORY FROM THIS DISASTER THAT SHOWS THE VALUE OF FRIENDSHIP AFTER AN ASHEVILLE MANS SHOE BUSINESS WAS DESTROYED, HIS BEST FRIEND IN GREENSBORO IS STEPPING UP TO TRY TO MAKE LIFE JUST A LITTLE BIT EASIER RIGHT NOW. KARA PETERS JOINS US IN STUDIO WITH THIS STORY AND KARA, THIS IS A BUSINESS HE PUT SO MUCH OF HIMSELF INTO. KENNY AND CHRISTINE. JUSTIN JAMES SAYS HE IS STILL PICKING UP THE PIECES FOLLOWING THE DEVASTATION OF HURRICANE HELENE. TONIGHT HE SPOKE WITH ME FROM HIS HOME IN ASHEVILLE WITH NO WATER POWER AND LIMITED CELL SERVICE. ON HOW HIS BEST FRIEND CAME THROUGH AT A TIME HE NEEDED IT MOST. ITS BEEN SCH A. ITS SUCH A POSITIVE THING. IN A TIME THAT I FELT COMPLETELY BROKEN. HONESTLY. JUSTIN JAMES SAYS HE ALWAYS WANTED TO DESIGN SHOES GROWING UP, THAT DREAM BECAME A REALITY AFTER HE AND HIS WIFE TOOK A LEAP OF FAITH IN 2019, LAUNCHING O.P. WAY FOOTWEAR MANUFACTURING JUST OUTSIDE OF ASHEVILLE. WHAT HE DIDNT EXPECT WAS FOR HURRICANE HELENE TO COMPLETELY DESTROY HIS BUSINESS. I WENT AND SAW THE SPACE ON MONDAY AND WAS REALLY JUST, LIKE, BLOWN AWAY. THE FACTORY BUILDING THAT HOUSES HIS MATERIALS, PRODUCTS AND MACHINERY, NOW FILLED WITH MUD AND HIGH WATERS OUTSIDE IN THE PARKING LOT, THERE WERE BOXES. THERE WERE RUBBER SHOE SOLES THAT HAD MADE THEIR WAY OUTSIDE OF THE BUILDING. I MEAN, IT WAS IT WAS A COMPLETE DISASTER. JAMES THEN CALLED HIS BEST FRIEND EVAN MORRISON, CO-OWNER OF HUDSONS HILL IN GREENSBORO, TO BREAK THE NEWS ABOUT HIS BUSINESS. JAMES, NOT KNOWING HOW FAR A FRIENDS LOVE AND SUPPORT WOULD GO. I JUST THOUGHT, BEST WAY TO TRY TO CREATE A PLAN OF ATTACK WOULD BE LAUNCH A FUNDRAISER AND TRY TO HAVE ALL OF HIS FAMILYS IMMEDIATE NEEDS COVERED. A TESTAMENT THAT IN A MOMENT OF DISTRESS, A GOOD FRIEND CAN MAKE THINGS EASIER AND GIVE YOU THE PUSH YOU NEED. WE HAVE THIS BOOST OF OKAY, PEOPLE UNDERSTAND WHAT WERE DOING AND PEOPLE ARE ROOTING FOR US. WE ARENT JUST BUILDING SALES, WERE BUILDING A TRIBE. AND TO ME, THAT MEANS THAT ITS IMPORTANT TO BE READY TO COME TO THOSE THAT ARE IN NEED WITHIN OUR TRIBE. WITH THE GOAL TO RAISE $150,000, MORRISONS FUNDRAISER FOR HIS BEST FRIEND NOW HAS SUPPORT FLOWING IN FROM ALL OVER. ALL PROCEEDS MADE FROM SNEAKERS BOUGHT FROM THE HUDSONS HILL WEBSITE WILL GO DIRECTLY TO OPI WAY. LIVE IN STUDIO TON