Business Growth Strategy

PREPARATIONS ARE TAKING PLACE IN NORTHERN NEW YORK AHEAD OF THE RAIN. NBC5’S BENNY NEZAJ TELLS US HOW PEOPLE ON THE AU SABLE RIVER ARE GEARING UP (AS-LIVE INTRO) WITH HEAVY RAIN EXPECTED TO HIT AUSABLE FORKS IN THE COMING DAYS, LOCAL OFFICIALS AND BUSINESS’S ARE MAKING SURE THE CORRECT MEASURES ARE IN PLACE FOR LATER THIS WEEK. (NAT SOUND) River noise (VO) THE AUSABLE RIVER QUIET ON TUESDAY… but that’s not always the case. (SOT) “Living along the AuSable River, we are very used to flooding around this time of year.” (VO) OFFICIALS FROM ESSEX COUNTY EMERGENCY SERVICES SAY THEY ARE CLOSELY MONITORING AUSABLE FORKS.. the river could jump its banks by a little bit later this week. (SOT PHONER STILL) “Definitely concerned about that area as we are every winter and spring. The one fortunate thing that we’re glad is that there’s no ice in the rivers at this point. So, we’re hoping that everything just flows freely through.” (VO) JAY’S TOWN SUPERVISOR SAYS THE TOWNS COMMUNITY CENTER MAY OPEN UP AS A POTENTIAL SHELTER IF PEOPLE ARE IN NEED OF A PLACE TO STAY. (SOT) “If it becomes a problem where people need to leave their homes, the community center will be opened up with the help of the Red Cross and Essex County emergency services for people to come stay.” (VO) ONE LUMBER STORE IN JAY IS ALREADY SEEING CUSTOMERS GETTING READY AHEAD OF THE rain. (SOT) “We’ve been selling some sandbags here and there to Some people are getting ready for it.” (VO) URGING EVERYONE TO BE ON ALERT… PREPARE FOR THE WORST AND HOPE FOR THE BEST. (SOT) “Just stay vigilant, listen to warnings. If we recommend that you evacuate your house, we hope that you you would do that. That way. It doesn’t put our emergency service workers in any danger.” (LIVE OUTRO) OFFICIALS FROM ESSEX COUNTY EMERGENCY SERVICES SAY THEY WILL ALSO HAV