Sweetgreen fights for farmers markets to survive: ‘No harder business’ than farming [Video]

Sweetgreen is trying to ensure the survival of farmers markets because of the vital role they play in the community and as a crucial revenue stream for farmers.

Earlier this month, the fast-casual restaurant chain, founded in 2007 by Nicolas Jammet, Nathaniel Ru and Jonathan Neman, announced its support for Food Access LA, a nonprofit that oversees eight Los Angeles farmers markets that were at risk of closing.

In a bid to preserve them, Sweetgreen pledged to cover the nonprofit’s operating costs through 2025, which will help sustain small-scale agriculture and support food and beverage entrepreneurs while enhancing food security in underserved neighborhoods.

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Jammet, who serves as the chief concept officer, emphasized the importance of these markets, telling FOX Business that, for many people, they are often the only places where fresh food is accessible. The markets, now financially supported by Sweetgreen, serve more than 10,000 visitors each week …