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Survey reveals marked increase in business optimism over next 12 months [Video]

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Small Business Funding

Grant Thornton New Zealand’s latest survey of over 200 business leaders and decision makers has revealed a significant uptick in optimism for the coming year despite many toughing it out in current economic conditions.

Asked about optimism around economic conditions over the next 12 months, survey participants cited being very optimistic (2 percent), and slightly optimistic (51 percent) compared to 4 percent and 32 percent respectively this time last year. This is despite a tough year where many businesses surveyed have struggled to grow revenue. In 2023, 50 percent of survey respondents had grown revenue by more than 5 percent during the previous 12 months, compared to 40 percent in 2024.

Grant Thornton New Zealand business advisory partner, Greg Thompson says, “It’s really encouraging to see such high levels of optimism in a large number of businesses despite the current doom and gloom out there. The survey results tell us …

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