“If this saves one life, it’s worth it,” said Breakthru Beverage Missouri spokesperson Melva Pete. “We know people love to enjoy their beer, wine, and drinks, but we want them to do that safely and responsibly.”Breakthru Beverage Missouri, a distributor of premium liquor, has partnered with Lyft and Safe Home After Every Occasion, a social responsibility program designed to curb drunk driving. Together, they are offering 500 $30 vouchers for free Lyft rides from 2 p.m. on Dec. 31 to 2 a.m. on Jan. 1 in Kansas City, St. Louis, Columbia, and Springfield.Customers can “download the voucher to their phones… but when they’re gone, they’re gone,” Pete said. “They can do it on the way, but there are a limited number of codes.”Breakthru Beverage Missouri has been giving away these free rides for 12 years. More than 100,000 rides have been claimed by Missourians during that time.”Sometimes I pick up …
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