Setting goals – Sticky Marketing Club [Video]

Grant Leboff: Damian, I think one of the things that business people are very familiar with is the idea of goal setting, you know setting the right targets and goals for yourself. I’m not sure how good business leaders sometimes are at doing that, but it’s sort of drummed into them, the importance of making sure they do that. You give a great example in the book, when you talk about goal setting, with Manchester United at Wigan in 2008, when they won the title. Perhaps you could embellish that and tell us a bit more about it?

Damian Hughes: When we talk about goal setting, there’s effectively 3 different types. What I think most business do is focus on 2 of those types really well and ignore the third. Ferguson was great at allocating his time and resources to all 3 of them.

The first type of goal setting we talk about is …