RUSSELLVILLE, Ky. (WBKO) – Natalie Payne, the owner and stylist of Southern Sass Hair & Nail Studio, credits her entrepreneurial spirit to the strong work ethic instilled in her by her family. Raised where business ownership was the norm, Payne learned from an early age that success came with dedication and perseverance.
“I grew up in an entrepreneur life. My parents own businesses here in town, so I grew up seeing the ins and outs of what it takes to run a business,” Payne said. “I saw the good days and the bad days, and it taught me not only the skills to run a business but also the values of treating everyone the same — from the CEO to the janitor.”
Her mother’s child care business and her father’s rental properties shaped Payne’s understanding of hard work.
“My mother owns Holly Tree Child Care, and I watched her work …