LINCOLN, R.I., — Fresh off a championship, the Boston Celtics have a new jersey patch partner.
Rhode Island-based Amica Mutual Insurance and the Celtics have announced a new multi-year partnership, with the company designated as “The Exclusive Auto, Home, and Life Insurance Partner of the Boston Celtics,” officials said in a statement Tuesday.
The company’s logo will appear on the front of all Celtics jerseys beginning in the 2024-25 season.
“As an organization proudly headquartered here in New England, we’re thrilled to link the Amica brand to the Boston Celtics, one of the most iconic and successful organizations in sports history,” Amica President and CEO Ted Shallcross said in a statement.
“Our organizations share common values and are committed to being a positive force for good in the communities we call home,” Shallcross said. “We’re looking forward to building on the excitement of today’s announcement in our ongoing efforts with …