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Small Business Marketing

Queen Camilla parasol: A Perth mum and daughter made a parasol fit for a Queen. It changed their lives [Video]

On Friday, King Charles and Queen Camilla will touch down in Australia for a royal visit to Sydney and Canberra.

Perth entrepreneur Casey Bryden can’t help but think back to the last time the royal couple came Down Under nine years ago in 2015 and how it set her and her mother on the path of an “insane adventure”.

Back then, Bryden – who quit her job in marketing when she had her first child – was running a small hobby business with her mother, Jillian Intini, selling parasols online and at markets.

Sun Bella founders Casey Bryden and Jillian Intini. (Supplied: Sun Bella)

“My mum is a nurse, and she was seeing lots of women come through with skin cancer, and she wanted to change her own approach to sun care,” Bryden said.

“So she bought some old umbrellas at a swap meet, cut them up herself, went to Spotlight, bought block-out fabric …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.