Proposed US federal privacy bill, which would limit ad targeting, has legs, experts say [Video]

Led by Senate Commerce Committee Chair Maria Cantwell (D-WA) and House Energy and Commerce Chair Cathy McMorris Rodgers (R-WA), the discussion draft bill, dubbed the American Privacy Rights Act (APRA), proposes national standards on the collection, use and transfer of consumer data online.

APRA, should it be enacted, would mandate that companies collect only necessary data about consumers, empower consumers access, delete and move their data between digital services and also enable users to opt out of certain data practices, including targeted advertising.

The lawmakers said in a joint statement that the proposal represents the culmination of …