Peloton plans to sell its deluxe stationary bike at Costco to reach holiday shoppers [Video]

NEW YORK – Peloton plans to sell its deluxe stationary bike at Costco this holiday season as the struggling connected-exercise company seeks to broaden its customer base.

The Peloton Bike+, a stationary bike that enables riders to participate in online classes and work out with a virtual community of friends, will be sold at a discount online and in 300 Costco stores from November through mid-February, the companies announced Tuesday.

The model will sell in Costco stores for $1,999 and will require self-assembly. That’s about $500 cheaper than buying a new bike directly through Peloton’s website, a purchase which includes delivery and setup. Costco will also sell the Peloton Bike+ on its website for $2,199, which includes delivery.

“The Costco brand is incredibly powerful and respected in the U.S. and abroad,” Dion Camp Sanders, Peloton’s …