Online Marketing: The Who, What, Why, & How of Digital Marketing [Video]

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together!

Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses. 

As of 2024, there are  2.71 billion online shoppers, about a third of the world’s population. So, offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. 

Enter digital marketing — in other words, any form of online marketing. If you’re curious about the ins and outs of online marketing, you’ve come to the right blogger. I’m here to answer your questions about all things digital marketing. Keep reading to learn more.

• What is digital marketing?
• Why is digital marketing important?
• Types of Digital Marketing
• What does a digital marketer do?
• Inbound Marketing vs. Digital …