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Meghan Markle Prepares Lifestyle Brand Launch, CEO Rumors Debunked: Source [Video]

Meghan Markle is gearing up for the launch of her new lifestyle brand.

A source tells PEOPLE that the Duchess of Sussex has been busy working behind the scenes to prepare for the launch of American Riviera Orchard, slated for later this year.

The source also dismisses claims that Meghan, 42, has been struggling to find a CEO for her brand, leading to delays in its launch, clarifying that these reports are untrue.

An insider previously told PEOPLE that Meghan’s new venture “will reflect everything that she loves — family, cooking, entertaining and home décor.”

The insider added that the Duchess of Sussex “is excited about her latest, personal venture.”

“This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves,” they added.

Meghan Markle and Prince Harry in Bogota, Colombia on Aug. 15, 2024.

Juancho Torres/Anadolu via Getty

Meghan announced the forthcoming brand in March alongside an accompanying

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