Meghan Markle baffles fans with ‘word salad’ name of new brand ‘American Riviera Orchard’ which is inspired by her Montecito home [Video]

06:09 EDT 15 Mar 2024 , updated 06:10 EDT 15 Mar 2024

The Duchess of Sussex has confused fans with the name of her new lifestyle brand – American Riviera Orchard.

Meghan, 42, announced her new business on Instagram yesterday with a glossy clip plus a few little hints of what the venture may entail.

The launch of her Montecito-based brand has come with substantial speculation about what the venture might be and what the name means.

An insider told the Daily Mail that Meghan’s new business will be a ‘lifestyle and cooking brand’ centred around her passions.

And while it seems likely that the brand is focused on lifestyle entertainment, the name – American Riviera Orchard – is still hotly contested online. However, the moniker holds personal significance to the Duchess.

Royal watchers have branded the brand ‘word salad’ and said it’s ‘not the snappiest name’.