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Marketers Use Inclusive Design to Boost Relevancy, Profits [Video]

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Small Business Growth

The conversation around diversity, equity and inclusion has evolved of late, moving beyond gender and race in an effort to become more inclusive itself—which is why more marketers are embracing the use of inclusive design.

As revealed by the World Federation of Advertisers (WFA) Global DEI Census from 2021, the largest collaboration of the marketing industry in history, there is a long way to go in the mission to embrace everyone. Inclusive design wasn’t even mentioned within its report from just two years ago, but has become a vital element of accessible campaign planning. 

With Gen Z understood to buy brands that they can identify with, there is all the more reason for companies to get moving as that demo’s spending power, reported to be more than $360 billion in disposable income, continues to grow. 

Some 70% of Gen Z consumers are more trusting of brands that represent diversity in ads, according to Microsoft Advertising, which …

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