Marketing for Entrepreneurs

Issa Rae Designs Fine Jewelry Collection: Braeve by Issa Rae for Cast [Video]

Post author By Curator
Post date September 18, 2024

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

Highly acclaimed for her roles in Insecure, Barbie and American Fiction, actress, writer and entrepreneur Issa Rae has officially ventured into jewelry design.

The multi-hyphenate artist has teamed with San Francisco-based fine jewelry brand Cast on a 22-piece collection that embodies the actress’s personal style and echoes her and Cast’s shared priorities of artful design, quality and versatility.

Rae also aligned with the company’s sentiment around purchasing jewelry. “As a storyteller, the typical marketing around jewelry is that women wait to be gifted [it] by a man … and [Cast’s] whole ethos is about having women be able to gift themselves,” she tells THR.

The Braeve Jewelry Collectionfeatures earrings, rings, necklaces and bracelets in 14K gold, sterling silver, black onyx and Cast-created diamonds, the company’s exclusive lab-grown diamond collection. In her design …

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