Ireland ranks second in the world for search interest in digital detoxing [Video]

Ireland is one of the leading countries in the world for interest in ‘digital detoxing’, ie searching for ways to reduce screen time and embrace a simpler relationship with technology.

Research published by Cork-based multinational Wisetek Market EU examining online search trends over the past five years shows Ireland ranks second in the world for digital detoxing search interest behind Australia.

The study focused on seven key search terms related to digital wellbeing and digital detoxing, including ‘screentime’, ‘dumb phone’, ‘digital detox’, ‘digital wellbeing’, ‘right to disconnect’, ‘disconnect’ and ‘how to reduce screen time’

Using Google Trends, Wisetek Market EU tracked the global interest in these terms across various countries.

The scores represent the relative level of search interest in each country, normalised on a scale from 0 to 700, with 700 being the maximum possible search interest over the five-year period.

The scores were derived by combining the search volume data for each of the seven terms …