Index Exchanges Goode On Embedding A Commitment To Good Beet.TV [Video]

MIAMI — Diversity, equity and inclusion (DE&I), as well as sustainability, cannot be tick-box company exercises.

After the initial rush of such initiatives, some companies have embedded their commitments as integral strategies for long-term growth, according to Index Exchange’s Chief Marketing Officer, Lori Goode.

In this video interview with Beet.TV, Goode, who now leads the programmatic ad company’s DE&I initiatives, explains their strategic importance.

With the landscape changing, businesses are under pressure to adapt. “Traditional DE&I is frankly under attack,” Goode says, highlighting the emergence of new legislation.

She emphasizes the long-term perspective, stating: “You’re not thinking through the long-term potential and business impact that will help support their growth longer term.”

“We’re seeing more and more regulation also proposed to be compliant in thinking about carbon reduction and setting targets for carbon reduction over time,” she notes.

“This year I took executive lead for both DE&I and sustainability within …